As Halloween approaches, it’s time to start thinking about costumes. This year, Chipotle has teamed up with Spirit Halloween to release a unique line of food-themed costumes inspired by viral memes, perfect for anyone looking to stand out during the spooky season.
Chipotle’s Boorito Tradition Gets An Upgrade
Halloween has always been special for Chipotle. The brand’s annual Boorito tradition, which originally featured a burrito-themed costume contest, is evolving. Chris Brandt, Chipotle’s Chief Brand Officer, announced that the company is taking their costume game to a new level.
“Our Boorito tradition started with a simple burrito costume contest, and now we’re expanding it by launching our first-ever costume collection in collaboration with Spirit Halloween,” Brandt said.
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Five Food-Inspired Costumes You’ll Want to Try
On September 6, Chipotle and Spirit Halloween will release five new costumes available for purchase exclusively at www.spirithalloween.com and select Spirit Halloween stores in major cities like Chicago, Denver, Los Angeles, and New York.
Here are the fun options they’ve created:
- Chipotle Fork
- Chipotle Napkin
- Chipotle Water Cup
- Chipotle Burrito
- Chipotle To-Go Bag
These costumes are inspired by memes that have gained popularity on both Chipotle and Spirit Halloween’s social media pages. If you’ve ever seen a viral meme featuring a Chipotle burrito or a water cup, these costumes are for you! Each costume is priced at $39.99, making them both fun and affordable for Halloween lovers.
Bringing Meme Culture To Life
Kym Sarkos, the Executive Vice President of Spirit Halloween, is excited about the collaboration. “We’ve seen amazing fan creativity with our Spirit Halloween memes over the years, and now, working with Chipotle, we’re turning some of these online moments into real costumes,” Sarkos said. Spirit Halloween is known for embracing meme culture, so this collaboration feels like a natural fit for both brands.
Chipotle’s Previous Social Media-Inspired Products
This isn’t the first time Chipotle has turned internet humor into real-life products. Back in August 2022, the brand released a lemonade-scented soy candle designed to look like one of its water cups.
This was a playful nod to the widespread joke that many customers “accidentally” fill their free water cups with lemonade instead of water at Chipotle’s drink stations. The candle quickly became a hit, and it’s clear that Chipotle knows how to turn its online buzz into something tangible.
A Halloween Surprise From Chipotle
The new costumes aren’t the only exciting thing Chipotle has in store for the fall season. According to Brandt, fans should keep an eye out for a special Halloween treat in October.
“In addition to these bodysuits, we will be treating fans to a scarily great offer next month,” he hinted, building anticipation for what’s to come.
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Where To Get Your Chipotle Costume?
The Chipotle costume collection will only be available for a limited time, so if you’re looking to dress as a Chipotle burrito or water cup this Halloween, make sure to visit www.spirithalloween.com or one of the select Spirit Halloween locations.
With a range of creative options inspired by viral social media moments, these costumes are sure to be a hit at Halloween parties and trick-or-treating events.
Get Ready For a Spooky (and Delicious) Halloween
With Chipotle’s new costume collection, fans can bring their love for the brand and meme culture to life this Halloween. Whether you’re going as a Chipotle burrito or sporting a Chipotle napkin costume, this collaboration is a fun way to make your Halloween costume stand out.
Grab your costume soon and get ready for a Halloween full of laughs, memes, and delicious Chipotle vibes!
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