Amazon is stepping up its game in the grocery market by introducing Amazon Saver, a new budget-friendly line of groceries. This follows moves by retailers like Walmart and Target, who have also launched low-cost private-label brands to help shoppers save money.
What Is Amazon Saver?
Amazon Saver is Amazon’s new grocery line designed for people looking to cut costs on essentials. The line includes a variety of both shelf-stable and perishable items, such as crackers, cookies, canned fruits, and condiments, all priced under $5. It’s Amazon’s way of making grocery shopping more affordable.
The brand has already started rolling out some products and plans to add over 100 items to the Amazon Saver collection in the near future.
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Prime Members Get Extra Discounts
If you’re an Amazon Prime member, there’s more good news. On top of already low prices, Prime members will get an extra 10% off on Amazon Saver items.
This is part of Amazon’s bigger effort to provide more savings to Prime members, making grocery shopping through Amazon even more wallet-friendly.
Expanding Prime Savings at Amazon Fresh
Amazon isn’t stopping at just one budget line. They’re also expanding their Prime savings program at Amazon Fresh stores. This means lower prices on more than 3,000 grocery items, a significant increase from the smaller number of items that were previously discounted by 10%.
Prime members can enjoy up to 50% off a rotating selection of eight to 15 grocery items each week. Additionally, over 1,200 Prime-exclusive grocery items and household staples are discounted by 25%. Plus, you can get 10% off more than 1,700 of Amazon’s private-label products.
Better Online Shopping Experience
Amazon has made it easier to shop for groceries online with Amazon Fresh. They’ve introduced shopping zones that group items by theme, such as Prime member deals and seasonal favorites. This makes it simpler to find discounts and special offers.
They’ve also added a handy “repeat items” feature, allowing customers to quickly re-order frequently purchased products. You can even set up recurring deliveries by selecting a specific day and time for your weekly grocery orders.
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Easier And Cheaper Grocery Shopping
According to Claire Peters, worldwide vice president of Amazon Fresh, Amazon’s goal is to make grocery shopping more convenient, fast, and affordable.
With the expanded Prime savings, the launch of Amazon Saver, and an improved online shopping system, Amazon is making it simpler for customers to stay on budget.
How To Get Amazon Prime?
To take advantage of these new savings, you’ll need to be an Amazon Prime member. The membership costs $14.99 per month or $139 per year. If you’re not already a member, Amazon offers a 30-day free trial for those eligible, so you can test out the benefits before committing.
Competing In The Grocery Industry
In response to rising food prices, big retailers like Walmart and Target have already launched their own budget grocery brands, and Amazon is now joining the competition with Amazon Saver.
By combining lower prices with Prime member perks and improved shopping features, Amazon is positioning itself as a strong player in the grocery industry.
So, if you’re looking to save money on groceries without sacrificing convenience, Amazon Saver and the expanded Prime savings could be your go-to solution.
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