Chipotle lovers, rejoice! The fast-casual restaurant chain has brought back one of its most popular limited-time menu items: the smoked brisket. Originally launched in 2021, this fan-favorite protein quickly became a hit due to its unique flavor and tender texture.
If you missed out last time or simply want to relive the magic, now’s your chance to enjoy Chipotle’s smoked brisket once again.
The smoked brisket is made from 100% beef, seasoned with a flavorful blend of smoked chipotle and serrano chili peppers. Unlike some other fast-food options, Chipotle takes pride in preparing the brisket fresh throughout the day to ensure that every bite is packed with flavor and juiciness.
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Why Brisket Is a Challenge For Fast Casual Chains?
Brisket, while delicious, can be a difficult cut of meat to work with, especially in a fast-casual setting like Chipotle. Known for being a lean cut with little fat, brisket can easily become tough and dry if not cooked properly.
However, Chipotle has perfected the art of making brisket by smoking it low and slow for several hours. After this careful preparation, the brisket is charred on the grill in small batches to enhance its flavor and tenderness.
Though the brisket tastes fresh and flavorful, it’s worth noting that the smoking process likely takes place off-site, similar to how Chipotle prepares its barbacoa and carnitas. This is common in fast-casual chains, where it’s impractical for individual locations to handle such time-intensive tasks.
How To Order Chipotle’s Smoked Brisket Like a Pro?
Now that the smoked brisket is back, it’s time to decide how to order it to maximize flavor and satisfaction. Whether you prefer a burrito, bowl, or tacos, this tender, smoky meat is versatile enough to complement any dish. Here’s our top recommendation:
- Burrito Option: Opt for a burrito loaded with brown rice, black beans, pico de gallo, lettuce, cheese, sour cream, and guacamole. The richness of the brisket pairs perfectly with the creamy guacamole and sharp pico de gallo.
- Bowl Option: For a lighter option, go for a brisket bowl with the same ingredients. The brisket, which is cut similarly to Chipotle’s steak, holds its own against a variety of toppings, making it a standout protein in any bowl combination.
And here’s an extra bonus for ordering online: From now until September 29, 2024, you can enjoy a $0 delivery fee if you order the smoked brisket via Chipotle’s app or website.
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Chipotle’s Strategy: Limited Time Proteins Are Here to Stay
The reintroduction of smoked brisket marks a continuing trend at Chipotle—limited-time proteins. Over the past few years, Chipotle has embraced this strategy, regularly offering special proteins for a short period to create buzz and attract customers.
These temporary items have become so central to Chipotle’s menu that they often dominate the physical menu space, accompanied by full-color photos to entice diners.
This move to highlight limited-time offerings has proven to be a smart marketing tactic. It draws in regular customers eager to try something new, while also enticing first-timers to step into the store.
By creating a sense of urgency, Chipotle ensures that customers feel the need to try these offerings before they disappear.
The Rotation Of Special Proteins: What’s Next?
While Chipotle’s smoked brisket is now the star of the show, its arrival has pushed out the previous limited-time offering, chicken al pastor, which had been available since March 2024.
The roughly seven-month run for chicken al pastor gives us a clue as to how long we might expect the smoked brisket to stick around. If the pattern holds, the brisket could be available until next spring.
While many Chipotle fans have called for certain limited-time proteins to become permanent fixtures on the menu, it seems that the rotating system is here to stay. Each new protein brings excitement and variety, making Chipotle a must-visit spot for those who enjoy experimenting with their meals.
Don’t Miss Out on Smoked Brisket
Chipotle’s smoked brisket won’t be here forever, so if you’re a fan of this smoky, tender protein, now is the time to indulge. Whether you enjoy it in a burrito or bowl, the brisket is guaranteed to add a savory twist to your usual Chipotle order. And with the added perk of free delivery through the app or website, there’s no reason not to give it a try before it disappears again.
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