Amy’s Kitchen, known for its delicious organic soups and frozen meals, is expanding its reach into the breakfast market by launching a brand-new line of frozen breakfast items.
Aimed at individuals and families looking for quick, nutritious, and homemade-style meals to start their day, this new collection offers convenience without compromising on taste or quality.
These frozen breakfast foods will be available nationwide, starting this month, at select retailers, including Albertson’s, Giant Eagle, Harris Teeter, Publix, Meijer, Target, Wakefern, and Whole Foods.
Amy’s has specifically crafted these meals to meet various dietary preferences, making them perfect for those who follow vegetarian, vegan, and allergy-sensitive diets.
A Focus On Tofu Scramble
The new breakfast line is distinct from other frozen options, as none include eggs, meat, seafood, or peanuts. Instead, Amy’s has innovatively used its signature, house-made organic tofu to create a satisfying scramble, the core ingredient in many breakfast offerings. This allows the brand to cater to plant-based eaters and those seeking healthier alternatives to traditional breakfast proteins.
The tofu scramble mimics the texture and heartiness of eggs, ensuring a delicious and fulfilling meal that a diverse group of consumers can enjoy.
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New Breakfast Offerings
Here’s an overview of the exciting new frozen breakfast items Amy’s Kitchen is introducing:
- Tofu Scramble (420 calories): Organic tofu scrambled with fresh vegetables like spinach, carrots, and mushrooms. This hearty dish is served alongside crispy hash brown potatoes and topped with a flavorful tomato salsa for an extra kick.
- California Scramble (460 calories): A fluffy tofu scramble covered with melted cheese and paired with crispy organic hash browns. This dish combines wholesome ingredients to provide a rich and indulgent breakfast experience.
- Mexican Scramble (410 calories): A savory tofu scramble cooked with bell peppers and cheese, served with spiced black beans. The meal is rounded out with strips of sweet corn masa, topped with tomato salsa for a flavorful, southwestern-inspired breakfast.
- Scramble Wrap (370 calories): A convenient wrap stuffed with tofu, organic vegetables, hash browns, cheese, and sour cream, all wrapped in a house-made wheat tortilla. Perfect for those looking for an on-the-go breakfast option.
- Gluten-Free Tofu Scramble Wrap (280 calories): A lighter, gluten-free, and dairy-free wrap filled with tofu scramble, hash browns, and veggies. This wrap caters to customers with specific dietary needs while providing a hearty and nutritious meal.
- Ranchero Burrito (360 calories): A Mexican-inspired burrito filled with tofu scramble, cheddar cheese, organic potatoes, black beans, and Amy’s signature Ranchero sauce—a zesty tomato-based sauce that ties all the flavors together.
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A Commitment To Quality And Convenience
Fred Scarpulla, Chief Culinary Officer at Amy’s Kitchen, expressed excitement about the new breakfast line, saying, “At Amy’s Kitchen, we’re making it easier for families to start their day with a wholesome, delicious breakfast made from real, organic ingredients.
Our new frozen breakfast line delivers convenience, but with the homemade taste, you’d expect from your own Kitchen. By innovatively using our signature tofu instead of eggs, we’re excited to offer morning favorites that are both satisfying and aligned with our commitment to provide quality, flavor, and nutrition without any junk.”
This breakfast line is not just about convenience but about delivering the quality and flavors consumers expect from Amy’s. All new breakfast items will retail for a suggested price between $3.99 and $6.69. Availability may vary by store, so customers can use the Amy’s Kitchen website search feature to check whether the products are stocked in their area.
Expanding Amy’s Lineup
This new frozen breakfast launch comes just months after Amy’s expanded its meal options with two other exciting new dishes: Mole Enchiladas (520 calories) and Penne with Mushrooms & Spinach Bowl (380 calories).
The Mole Enchiladas feature veggies, Monterey Jack cheese, and cheddar cheese wrapped in house-made tortillas, while the Penne dish offers organic pasta, spinach, and mushrooms in a three-cheese sauce.
The new breakfast line and these recent additions underscore Amy’s dedication to providing convenient, delicious, and wholesome meals to its customers.
Incorporating organic ingredients, bold flavors, and plant-based proteins, Amy’s Kitchen continues to innovate with its latest frozen breakfast offerings, making mornings easier and more delicious for everyone.