Flamin’ Hot Cheetos has a spicy surprise in store for snack lovers everywhere, and they’re so eager for you to try their new flavors that they’re giving them away for free. With a campaign geared toward helping fans “keep their options open,” Cheetos encourages snackers to sample every fiery flavor before deciding on their favorite.
And to make the deal even more enticing, the brand is throwing in a fun, exclusive surprise: a chance to win a one-of-a-kind Flamin’ Hot Burner Phone.
A Fun, Fiery Campaign For Snack Lovers
On Tuesday, Cheetos launched their exciting new campaign, emphasizing trying different snacks before committing. Whether you’re already loyal to Flamin’ Hot Cheetos or looking to explore other options, Cheetos wants you to decide which snack sets your taste buds on fire. And they’re willing to send you those options for free, alongside a unique surprise to spice up the experience.
The campaign’s highlight is the opportunity to win a “Flamin’ Hot Burner Phone.” This isn’t just any ordinary flip phone it’s designed with a one-of-a-kind Flamin’ Hot aesthetic, making it the perfect accessory for any Cheetos fan.
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Plus, the phone comes with a year of free cell service and has Chester Cheetah, the brand’s iconic mascot, already programmed into the speed dial.
And here’s the kicker: when you call Chester, he’ll personally arrange for a “spicy selection of Flamin’ Hot side chips” to be delivered right to your door. Talk about hot delivery service!
How To Get Your Free Snacks?
If you’re eager to try out Cheetos’ latest offerings, all you need to do is visit FlaminHotUniversity.com, where you’ll find everything you need to enter the giveaway. The website offers a quiz to help you determine which snack best matches your personality, ensuring you’ll get the right flavor.
Once you’ve completed the quiz, you’ll have the chance to score the Flamin’ Hot Burner Phone with its quirky design and built-in connection to Chester Cheetah.
But even if you’re not one of the lucky few to win the exclusive phone, you can still take the quiz to get matched with the perfect snack. With so many Flamin’ Hot options, it’s easy to feel overwhelmed.
That’s where the Sidechip Quiz comes in it helps you decide which of the brand’s spicy offerings will most likely steal your heart (or, more accurately, set your taste buds ablaze).
Meet the Flamin’ Hot Lineup
The variety of Flamin’ Hot snacks is extensive, with something for every snack lover. Some of the options on the menu include:
- Cheetos Flamin’ Hot
- Doritos Flamin’ Hot
- Ruffles Flamin’ Hot
- Lay’s Flamin’ Hot
- Munchies Flamin’ Hot
- Smartfood Flamin’ Hot
- Funyuns Flamin’ Hot
- Fritos Flamin’ Hot
Each snack has a unique twist on the Flamin’ Hot flavor, ensuring something to satisfy every craving. Cheetos has created “dating profiles” for each snack to add to the fun.
You can browse the profiles on FlaminHotUniversity.com, where you can “swipe right” on the snack that catches your eye just like a dating app. Whether you prefer the fiery crunch of Cheetos or the spicy bite of Funyuns, there’s a match for you in the Flamin’ Hot lineup.
Turning Up the Heat with a Bold New Experience
Tina Mahal, Vice President of Marketing at PepsiCo Foods North America, explained the goal behind the campaign: “While we love how many of our fans are in a committed relationship with Flamin’ Hot Cheetos, the Flamin’ Hot portfolio is overflowing with spicy snacks.
By offering numerous fiery options, Flamin’ Hot hopes to inspire its fans to be bold and explore every way possible to turn up the heat.”
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The message is clear: Cheetos wants fans to step outside their comfort zone and discover the full range of Flamin’ Hot snacks. By introducing this campaign, Cheetos aims to spice things up—literally and encourage fans to try something new and exciting.
Follow Along on Social Media
Cheetos is also bringing the Flamin’ Hot experience to social media as part of the campaign. Fans can follow the action on TikTok and Instagram, where they can snoop on the snack profiles and get more information on how to snag their free goodies.
The social media platforms will also feature fun content related to the campaign, keeping fans engaged and informed as they explore the world of Flamin’ Hot Snacks.
Conclusion
With this bold new campaign, Cheetos is doing more than just giving away free snacks—they’re encouraging fans to explore the full range of Flamin’ Hot options and discover their perfect match.
Whether you’re in it for the snacks or hoping to win a Flamin’ Hot Burner Phone, this is one campaign you won’t want to miss. Head over to FlaminHotUniversity.com, take the Sidechip Quiz, and get ready to turn up the heat with Cheetos’ fiery lineup of snacks.