Heinz is aiming to simplify your next Italian-inspired meal, but the move has stirred up controversy.
In late August, Heinz launched its canned Heinz Spaghetti Carbonara in UK stores, promoting it as a “fail-proof, quick, and easy Carbonara that comes with absolutely zero drama.” The company explained that the product was developed in response to social media feedback, where many users expressed frustration over the difficulty of perfecting carbonara.
“I’ve tried this way too many times now, still fails,” one Reddit user shared. Another chimed in, “Carbonara is all about technique and preparation.” To solve this, Heinz’s chefs worked on creating a simple, ready-to-eat version for everyone.
“We know people want convenient meals that require little effort, and our new Spaghetti Carbonara delivers just that,” said Alessandra de Dreuille, meals director at Kraft Heinz, in a statement to Food & Wine. “It’s an ideal option for a quick, satisfying meal, whether you’re winding down after a long day or sharing with friends over the latest TV show.”
Priced at around £2.00, the canned carbonara is available both in stores and online at heinztohome.co.uk. While some find the convenience appealing, not everyone is thrilled, especially when it comes to Heinz’s choice of ingredients.
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What’s Inside Heinz’s Canned Carbonara?
Heinz describes the product as “Spaghetti Pasta and Pancetta in a cheese sauce for a rich & creamy flavor,” which appears to align with the classic carbonara recipe of pasta, egg yolk, Pecorino Romano cheese, Parmigiano-Reggiano, pancetta, salt, and pepper. However, a closer look at the ingredient list reveals a more complex composition:
- Pasta (45%, Durum Wheat Semolina)
- Water
- Pancetta (1%, Pork (95%), Salt, Spices, Maltodextrin, Dextrose, Acidity Regulators, Preservatives, Smoked Sunflower Oil, Natural Flavouring)
- Cornflour
- Skimmed Milk Powder
- Cheese Powder Blend (1%)
- Sugar, Rapeseed Oil, Salt
- Modified Cornflour
- Stabilisers and Natural Garlic Flavouring
- Black Pepper, Onion Extract, Dried Parsley, and more
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Chefs React To Heinz’s Carbonara
Beyond the ingredient list, the very idea of canned carbonara has sparked criticism from chefs. Alessandro Pipero, chef at Pipero in Rome, commented, “I don’t know how to respond to this. Shouldn’t we stick to putting things like Coca-Cola in a can?”
In London, Ciara Tassoni, manager of Bottega Prelibato, expressed her disapproval to The Sun: “It’s a disgrace and couldn’t be further from authentic carbonara … If someone came in here and asked for a can of carbonara, they’d be thrown out immediately.”
A Question Of Taste And Price
However, there’s a notable difference in price. A plate of carbonara at Bottega Prelibato starts at £16, while Heinz’s canned version costs just £2.00. Maybe, just maybe, people should be allowed to enjoy food the way they prefer, without judgment.
Even Pipero softened his tone later in his interview, acknowledging that the idea is “genius” and “industrious,” although he added he wouldn’t try it himself. That’s perfectly fine. He doesn’t have to — but you can, and you don’t need anyone’s permission to enjoy it your way.
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