Cafe Spice, known for its ready-to-eat Indian meals, is venturing into a new food category by introducing a line of ready-made rice sides. This expansion into the rice market brings a fresh twist to the prepared food aisle, adding variety to what is currently a limited selection of ready-to-heat rice options.
New Rice Sides: Flavorful And Convenient
The new rice sides will come in 12oz sustainable microwaveable trays, designed for convenience and freshness. The flavors include:
- Vegetable Fried Rice
- Coconut Rice
- Saffron Rice
These options are crafted to enhance the meal experience, providing a tasty accompaniment to your favorite proteins or vegetables. Cafe Spice’s culinary team has infused these rice sides with rich, palatable flavors, setting them apart from the ordinary.
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Filling a Market Gap
Currently, the prepared food aisle primarily features mashed potatoes and macaroni & cheese, with few ready-to-heat rice options available. Most rice sides on the market are found in shelf-stable aisles, rather than the fresh prepared food section. Cafe Spice’s new offerings aim to fill this gap by providing high-quality, flavorful rice that’s easy to prepare.
A Natural Expansion
According to Sameer Malhotra, CEO and Co-founder of Cafe Spice, the decision to expand into rice sides was driven by consumer demand for more diverse options. “The market is telling us that consumers want more diversity.
With the celebrated success of our combo meals, and being recognized for the flavorful rice we already sell, it was a natural progression to highlight our expanded rice offerings exclusively,” Malhotra explains.
This expansion allows customers to enjoy Cafe Spice’s popular rice dishes on their own or pair them with their choice of proteins or vegetables.
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Current Offerings And Popular Products
Cafe Spice is well-known for its popular meals, including:
- Chicken Tikka Masala with Basmati Saffron Rice (a sofi award winner)
- Chicken Vindaloo with Basmati Lemon Rice
- Vegetable Korma with Saffron Rice
In addition to these meals, Cafe Spice offers Naan Toasties, which are a grab-and-go favorite. These toasties are filled with a variety of rich flavors and melted cheese, perfect for busy lifestyles.
Availability And Future Plans
The new rice sides will soon be available in stores, joining Cafe Spice’s existing products. While the rice sides are set to hit shelves soon, Cafe Spice’s combo meals and toasties are already available in grocers nationwide.
With this new product line, Cafe Spice aims to enhance the variety and convenience of ready-to-eat options, catering to the evolving tastes of consumers who are looking for flavorful and high-quality meal solutions.
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