The candy aisle is about to get a major upgrade with the introduction of a new gum from Ice Breakers that promises to change flavors as you chew. Yes, you read that right Ice Breakers Flavor Shifters is here, offering a two-in-one experience that takes chewing gum to a whole new level.
On Wednesday, Ice Breakers officially unveiled their latest innovation, which they describe as a “multi-dimensional twist on gum.” The concept is as exciting as it sounds: this gum starts with one flavor and transitions into another as you continue to chew, offering a unique experience with each piece.
What Is Ice Breakers Flavor Shifters?
Ice Breakers Flavor Shifters is unlike any gum you’ve had before. It offers not just one, but two distinct flavors that shift as you chew, making it a more engaging and dynamic treat. The gum is designed to keep your mouth refreshed and your taste buds intrigued by switching flavors mid-chew.
“In a world where we’re constantly looking for ways to stay stimulated and engaged throughout the day, we need a gum that can keep up,” said Taylor Schwartz, senior associate brand manager at Ice Breakers.
“Our fans are accustomed to doing several things at once, and Ice Breakers Flavor Shifters gives them a refresh button for their mouths that fits perfectly with their lifestyles.”
The new gum caters to the multitasking generation people who are always on the go and looking for products that can adapt to their busy lives. With this new release, Ice Breakers has created a gum that’s as flexible as its consumers.
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The Two-Flavor Experience
Ice Breakers Flavor Shifters come in two flavor combinations, but each pack essentially delivers a two-in-one experience:
- Wild Berry to Coolmint: This gum starts with a burst of fruity berry flavor before transitioning into a cool minty finish. It’s perfect for those who like a mix of sweet and refreshing tastes in one chew.
- Wintergreen to Coolmint: For mint lovers, this gum packs a double punch, transitioning from the crisp, fresh taste of wintergreen to the invigorating coolness of classic mint. It offers the ultimate refreshing sensation, making it ideal for people who prefer minty flavors.
What’s particularly interesting is that the flavor shift happens at different times for everyone. So, while you’re chewing, you never know exactly when the change will occur, adding an element of surprise and fun to the gum-chewing experience.
Why Now?
The launch of Ice Breakers Flavor Shifters couldn’t have come at a better time for the gum industry. During the pandemic, gum sales dropped significantly, as many people were staying home and had less need for on-the-go products like gum and mints.
According to the Associated Press, gum sales saw a 32% decline from 2018 to 2023, with a slight rebound of about 1% in 2023.
While sales in dollar terms have returned to pre-pandemic levels, much of this is due to inflation rather than a significant increase in consumption. The average price of a pack of gum jumped from around $1.60 in 2018 to $2.71 in 2023.
Despite the higher costs, the introduction of innovative products like Ice Breakers Flavor Shifters could help rejuvenate the gum market and attract new customers.
Where Can You Get It?
If you’re excited to try this new flavor-shifting gum, you won’t have to wait long. Ice Breakers Flavor Shifters will be available at retailers nationwide starting in September 2024. Pricing will vary depending on the store, as individual retailers will set their own prices for the product.
But considering that you’re essentially getting two flavors in one pack, it’s kind of like a buy-one-get-one deal making it a great value for gum enthusiasts.
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A New Frontier For Gum
The launch of Ice Breakers Flavor Shifters represents a new frontier in gum innovation, providing consumers with a more dynamic, interactive, and enjoyable chewing experience. It’s no longer just about freshening your breath or satisfying a craving for something sweet it’s about offering a product that evolves with you as you chew.
With this new release, Ice Breakers is poised to make a big impact in the gum industry and pave the way for future innovations.
Whether you’re a fan of fruity flavors or prefer the crisp coolness of mint, Ice Breakers Flavor Shifters offers something for everyone. So, next time you’re in the candy aisle, keep an eye out for this exciting new gum and get ready to experience a flavor journey like no other.
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