McDonald’s has been hard at work this year, introducing new ways to keep its menu fresh and relevant. From improving the quality of its burgers to testing larger menu items in international markets, the fast-food giant is always innovating. The company’s latest offering, however, takes a different approach: smaller portions.
Starting on September 10, McDonald’s will offer a Mini McFlurry, a pint-sized version of its famous frozen dessert. According to McDonald’s, the Mini McFlurry is about a third of the size of the regular McFlurry, catering to customers who want a smaller treat.
Why a Mini McFlurry?
McDonald’s introduced the Mini McFlurry to appeal to a broad audience. According to the company’s press release, it’s perfect for those who crave just a small, sweet indulgence in the middle of the day.
The release playfully suggests that it’s ideal for friends who always want “just a bite” of dessert—now they can have a Mini McFlurry of their own. For others, it offers a lighter, more manageable treat or a quick afternoon pick-me-up.
This smaller size is also more budget-friendly, giving customers the option to enjoy a McFlurry without the commitment of a full-sized serving. In a time when fast-food prices are rising, this smaller portion is a welcome option for those looking to indulge without breaking the bank.
Benefits of the Mini McFlurry
Beyond just offering a smaller, more affordable dessert, the Mini McFlurry brings several advantages:
- Less Food Waste: Sometimes, a full-sized McFlurry is just too much. The Mini McFlurry reduces food waste by allowing customers to choose a portion that fits their appetite.
- Lower Price: With fast-food prices on the rise, the Mini McFlurry provides a cheaper dessert option. This is especially appealing to budget-conscious customers who still want a sweet treat.
- Encourages Add-On Orders: The smaller size makes it easier for customers to tack on a Mini McFlurry to their meal, increasing ticket sizes for McDonald’s. It’s a win-win: customers get a treat, and McDonald’s boosts sales.
The Mini McFlurry is available in all the classic flavors, as well as any limited-time flavors McDonald’s rolls out, giving customers even more choices.
Eco-Friendly Packaging: A Big Change for McFlurries
In addition to launching the Mini McFlurry, McDonald’s is also making strides toward sustainability. Starting this year, every size of McFlurry will feature new, eco-friendly packaging as part of the company’s larger efforts to reduce plastic waste.
Back in 2018, McDonald’s committed to reducing its greenhouse gas emissions, implementing regenerative agriculture practices, and increasing the use of renewable energy sources by 2030. Part of this plan involves reducing plastic use in its packaging, especially in products like the McFlurry.
Historically, McFlurries were served with a domed plastic lid and a large, rigid plastic spoon that doubled as the spindle for mixing the ingredients. However, in 2023, McDonald’s began phasing out these large plastic spoons in favor of smaller plastic spoons that use less plastic. Now, McDonald’s is going a step further by eliminating the plastic lids on McFlurry cups altogether.
Instead of a plastic lid, both the Mini and regular-sized McFlurries will be served in cardboard cups with four interlocking flaps that cover the top. This change is part of McDonald’s mission to source 100% of its primary packaging from renewable, recycled, or certified materials by the end of 2025.
Read More : Arby’s Joins The Pumpkin Craze With a New Fall Dessert
Can The Mini McFlurry Still Be Properly Mixed?
While the Mini McFlurry’s size and eco-friendly packaging are exciting updates, there’s one pressing question on customers’ minds: Can the ingredients still be properly mixed in such a small cup?
Former McDonald’s corporate chef Mike Haracz raised this concern in a recent TikTok video. He explained that many customers have already reported that their local McDonald’s doesn’t always blend the mix-ins properly in a regular McFlurry, often leaving toppings just sitting on top of the ice cream. With the smaller cup size, some worry that it might be even harder to get the ingredients mixed evenly throughout.
Despite this concern, the four-flap lid used on the new McFlurry cups has already been successfully implemented in other international markets, including Indonesia and Canada, so it seems likely that any issues with mixing have been addressed.
The Inevitable McFlurry Machine Question
Of course, no conversation about McFlurries is complete without addressing the most notorious issue of all: the infamous McFlurry machines. Haracz jokingly commented in his video that none of the McFlurry changes will matter if the ice cream machine is broken a frequent complaint among McDonald’s customers.
Still, for those lucky enough to visit a McDonald’s with a working ice cream machine, the Mini McFlurry offers a new, budget-friendly, and eco-conscious way to enjoy a beloved treat.
Conclusion
McDonald’s Mini McFlurry is a small but significant addition to the menu. Whether you’re looking for a lighter treat, trying to save money, or interested in supporting sustainable packaging, the Mini McFlurry delivers. As McDonald’s continues to adapt its offerings to meet customer demands, it’s clear that going smaller can sometimes be a big win.
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