After nearly a decade of anticipation, Peanut Butter & Jelly M&M’s are finally returning! Fans of this nostalgic treat are buzzing with excitement as the beloved flavor is set to make a comeback soon.
Confirmed by Candy Experts
The news was confirmed by Instagram account @candyhunting, which is known for spotting upcoming candy launches. According to the account, the returning M&M’s will feature a peanut butter filling that perfectly mimics the iconic PB&J flavor combination. Though an official release date hasn’t been announced yet, the candies are expected to hit stores in the near future.
A New Take on a Fan-Favorite
While these new Peanut Butter & Jelly M&M’s are making a triumphant return, they won’t be exactly the same as the Strawberry & Peanut Butter version that was originally launched in 2009. This time around, the strawberry component has been swapped out for a more classic PB&J flavor profile. Fans who enjoyed the original M&M’s are thrilled, with many saying they’ve been waiting for something like this for years.
The Strawberry & Peanut Butter M&M’s were discontinued back in 2015, leaving fans craving that unique flavor combination. The new twist on the PB&J flavor offers a fresh take while keeping the peanut butter as the star ingredient.
Fans’ Reactions
The return of the Peanut Butter & Jelly M&M’s has been met with enthusiasm from candy lovers across social media. After the announcement, fans flooded the comments section of @candyhunting’s post to express their excitement.
One fan commented, “Finally! I’ve dreamt of this flavor for a real long time. Dreams do come true!” capturing the excitement of many who have been waiting years for the flavor’s return.
Another fan chimed in, “LFG! I’ve been wanting something like these ever since I discovered the Strawberried Peanut Butter ones used to exist back in the day.” It’s clear that the PB&J M&M’s have a loyal following, even after all these years.
M&M’s vs. Reese’s
Interestingly, some fans used the announcement as an opportunity to challenge other candy brands. One person mentioned Reese’s, saying, “Really hoping that @reeses is taking notes.” This comment sparked a conversation, with others noting that M&M’s have been more innovative with their PB&J candy concepts than Reese’s.
Another fan added, “M&M’s really made a PB&J candy first before Reese’s did.” It seems the candy competition is heating up, with M&M’s leading the way when it comes to creative peanut butter and jelly combinations.
Awaiting the Official Release
While excitement is building, there are still no specific details about the official release date or where fans can get their hands on the Peanut Butter & Jelly M&M’s. However, according to reports, the candies are expected to debut at the NACS Show, a major convenience store trade show, in October. Until then, candy lovers will have to wait a little longer to satisfy their PB&J cravings.
Fans can stay tuned for further announcements as these Peanut Butter & Jelly M&M’s prepare to make their long-awaited comeback.
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