Stouffer’s, renowned for its array of frozen comfort foods like French bread pizza and pasta dishes, is venturing into new territory with its first-ever non-frozen products. After over seventy years of dominance in the freezer aisle, the iconic brand is now introducing shelf-stable macaroni and cheese mixes to its lineup.
Stouffer’s New Shelf-Stable Offerings
In a departure from its frozen meals, Stouffer’s is now offering macaroni and cheese in convenient box form. The new line, named Supreme Shells & Cheese, features two flavors: Cheddar and Three Cheese. The Three Cheese option blends cheddar with parmesan and gouda, delivering a creamy and flavorful experience. Each 12-ounce box is priced around $3.99.
A key selling point for these mixes is their sauce content. Stouffer’s claims their mac and cheese has 10% more sauce compared to Velveeta’s original shells and cheese.
However, they haven’t made a direct comparison to Kraft’s classic mac and cheese, leaving some to wonder how their new products stack up against this long-standing favorite.
Read More : Taco Bell Reschedules National Taco Day To Align With Taco Tuesday: Mark Your Calendars for October 1, 2024
A New Era for Stouffer’s
This shift from frozen to shelf-stable mac and cheese marks a significant change for Stouffer’s. The brand is starting with just two flavors, a modest introduction compared to its extensive frozen mac and cheese range. Stouffer’s frozen offerings include a variety of options, from single-serving sizes to large dishes designed to serve up to ten people.
Among its frozen selections, Stouffer’s has gained attention with its mildly spicy nacho cheese mac and cheese, which has garnered five-star reviews.
Other popular varieties include a five-cheese blend featuring cheddar, parmesan, romano, white cheddar, and asiago, as well as mac and cheese with broccoli and a cheesy mac and beef option. For snack lovers, Stouffer’s frozen mac and cheese bites come in flavors like plain, bacon, and Nashville hot.
Read More : Logan Paul And MrBeast Launch Lunchly: Is It Really Healthier Than Lunchables?
Future Expansion Possibilities
Though Stouffer’s initial foray into boxed mac and cheese is limited to basic flavors, the potential for expansion is significant. If these new products prove successful, Stouffer’s might explore adding more adventurous flavors, such as spicy varieties, meaty options, or versions packed with vegetables.
Given the brand’s history of innovation in the frozen food sector, further developments in the shelf-stable market seem likely.
This move into non-frozen foods allows Stouffer’s to cater to a broader audience and offer convenience to consumers who prefer pantry staples over frozen options. It’s a strategic move that aligns with the brand’s commitment to providing hearty, comforting meals while diversifying its product range.
Conclusion
Stouffer’s new venture into shelf-stable mac and cheese represents an exciting shift for a brand traditionally known for its frozen foods. With the launch of Supreme Shells & Cheese in Cheddar and Three Cheese flavors, Stouffer’s is making its debut in the boxed meal market.
While the current selection is straightforward, there’s ample opportunity for future innovation and expansion. Fans can anticipate potential new flavors and varieties that could bring some of the excitement from Stouffer’s frozen products into their pantry.
As Stouffer’s explores this new market, it will be intriguing to see how these products perform and whether they inspire further developments in the brand’s non-frozen offerings.