Taco Bell is shaking up the taco celebration scene by officially rescheduling National Taco Day. The fast-food giant has successfully lobbied to move the holiday from its traditional October 4 date to October 1 in 2024.
This strategic shift will align National Taco Day with Taco Tuesday, creating an epic celebration that combines two beloved taco occasions.
A New Date For a Classic Celebration
On Tuesday, Taco Bell announced the change, marking a significant shift in how taco enthusiasts celebrate their favorite food. With support from the National Day Calendar, Taco Bell has managed to move National Taco Day to the first Tuesday in October, ensuring that it falls on Taco Tuesday. Marlo Anderson, founder of National Day Calendar, expressed excitement about the move, stating,
“For years, we’ve celebrated National Taco Day on October 4, but it’s always felt like there was a bigger opportunity to align it with something even more special — Taco Tuesday.”
Anderson highlighted that the adjustment is more than just a date change. It’s about enhancing the celebration and bringing taco lovers together in a more significant way.
“Thanks to Taco Bell’s efforts, we’re excited to officially move National Taco Day to the first Tuesday in October, creating the Taco Tuesday of all Taco Tuesdays,” Anderson added. This change reflects the grassroots support of people who cherish celebrating these special moments, making the new date a perfect fit for taco fans everywhere.
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A Brief History Of National Taco Day
The date change isn’t Taco Bell’s first effort to reshape National Taco Day. According to the 2012 book “Tacos USA: How Mexican Food Conquered America” by Gustavo Arellano, National Taco Day began in the 1960s in San Antonio, Texas, and was initially celebrated on May 3.
However, the celebration faded over time. In 2009, a collective effort by various businesses revived the holiday, setting it permanently on October 4.
Despite this revival, Taco Bell points out that National Taco Day has only fallen on a Tuesday four times since the change. The rarity of this alignment has been viewed as a missed opportunity for a grander celebration, which is why Taco Bell’s push to reschedule the holiday is seen as a win for taco enthusiasts.
Celebrating Taco Tuesday Every Year
The rescheduling of National Taco Day also ties into Taco Bell’s broader victory regarding Taco Tuesday. In 2023, Taco Bell successfully challenged the trademark registration for the phrase “Taco Tuesday,” ensuring that businesses nationwide could use the term freely.
Taylor Montgomery, Taco Bell’s Chief Marketing Officer, explained the significance of this victory. “When we liberated Taco Tuesday last year, we did it for all who make, sell, eat, and celebrate tacos, but we couldn’t just stop there,”
Montgomery said. “With National Taco Day coming up, it felt unnatural for it to not fall on a Tuesday, and as some of the biggest advocates of Taco Tuesday out there, we knew we had to help shift the holiday permanently to give taco makers and lovers the opportunity to celebrate bigger and better every year.”
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What To Expect On The New National Taco Day?
With the new date set for October 1, 2024, Taco Bell is gearing up for a grand celebration. The company plans to kick off a month-long series of deals and promotions, making sure that taco fans have plenty of opportunities to enjoy special offers.
To stay updated on all the festivities, Taco Bell encourages fans to keep an eye on their Taco Bell Rewards app and follow the brand on social media channels.
As the new National Taco Day approaches, Taco Bell’s rescheduling promises to enhance the celebration experience, merging it seamlessly with Taco Tuesday.
This move not only makes the holiday more exciting but also underscores Taco Bell’s commitment to celebrating tacos in style. So, mark your calendars for October 1, 2024, and get ready to enjoy the Taco Tuesday of all Taco Tuesdays.