For fans of the classic Peanut Butter and Jelly Sandwich, Uncrustables has just released a new flavor, marking its first PB&J innovation in ten years: Peanut Butter and Raspberry Spread.
This exciting addition joins the current lineup of crust-free Uncrustables, bringing the total number of flavors to five. The other flavors include Peanut Butter with Grape Jelly, Strawberry Jam, Honey Spread, and Chocolate-Flavored Hazelnut Spread.
A New Twist On a Beloved Classic
Peanut Butter & Jelly (PB&J) sandwiches have been a staple of American lunchboxes for years, loved by kids and adults alike. Uncrustables adds a fresh twist to the familiar PB&J with this new raspberry spread, allowing fans to switch up their snack game throughout the week.
The variety of flavors now available means there’s a crust-free sandwich to suit everyone’s taste, whether you’re heading to school or the office.
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As Uncrustables‘ marketing director, Chris Achenbach, points out, “Uncrustables were born from a simple yet powerful goal: make snack and mealtimes stress-free.” The company’s mission to provide simple and convenient snack options has made it a favorite for busy parents and professionals alike.
A Quick And Convenient Solution
For those unfamiliar with Uncrustables, these frozen sandwiches are crustless PB&J sandwiches designed for quick consumption.
They come pre-made, frozen, and ready to eat after defrosting, making them an ideal option for packing lunches on busy mornings. Simply toss a frozen sandwich into a lunchbox, and it’ll be ready to eat by lunchtime.
Uncrustables’ new Peanut Butter & Raspberry Spread flavor is available in four- and ten-count boxes at major grocery stores and regional retailers nationwide. The new flavor is rolling out this fall, so if it’s not in your local supermarket yet, it’s likely to appear soon.
Smucker’s Continues To Innovate
The J.M. Smucker Company, which owns both Uncrustables and Jif, has been pushing its brands into new territory this year. In May, Jif released its first new flavor in almost a decade: Jif Peanut Butter & Chocolate Flavored Spread.
This spread combines Jif’s iconic peanut butter with rich chocolate, creating a sweet and salty combo perfect for sandwiches, waffles, or desserts. The company highlights that this spread is “lower in sugar” than similar products, making it a lighter alternative to traditional chocolate hazelnut spreads.
Gail Hollander, Chief Marketing Officer at J.M. Smucker Co., shared that this new flavor launch is part of a broader effort to rethink and modernize their classic brands. Hollander noted, “You get the opportunity to rethink these brands, figure out where their heart is, what the brand’s DNA is, and how that connects into culture today.”
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More Delicious Options For Busy Lives
With these new releases, J.M. Smucker is solidifying its place in the snack and food industry by providing convenient, modern twists on classic flavors. The new Uncrustables Peanut Butter & Raspberry Spread and Jif Peanut Butter & Chocolate Flavored Spread represent the company’s commitment to innovating while staying true to its roots.
Whether you’re looking for an easy snack for a child’s lunchbox or a new way to enjoy an afternoon treat, Uncrustables and Jif offer simple solutions to fit busy lifestyles.
Watch for Uncrustables’ newest flavor, which will soon hit stores nationwide — it might just become your new go-to snack.